LinkedIn is an excellent way to connect with potential candidates. It can be tricky, though, to find the right people for your organization. It’s really important that you use it properly.
To maximize your employer branding and candidate discovery efforts, what should you focus on?
Some options include using your employees to engage with company posts and content in the LinkedIn app. There are right and wrong ways to do this, but LinkedIn has been working to make it easier via a range of new company page features in the app, including the merging its Elevate employee advocacy platform.
Thermo Fisher Scientific has increased its speed of recruitment and employer branding with the introduction of upgrades.
According to LinkedIn:
“LinkedIn’s employee advocacy platform provided Thermo Fisher Scientific with a steady stream of curated content from LinkedIn Pulse and Newsle. Employees could comment and share these posts for easy social activity, while also creating focused, relevant conversations around their work. Other professional talent connected with Thermo Fisher’s employees would see and interact with this content, giving Thermo Fisher access to the best talent in the industry.”
LinkedIn proves that the Thermo approach, which uses the employees to amplify key messages, created a 62% increase in reach for its posts.