Ads for the Super Bowl were once again boosted by celebrity endorsements.
A whirlwind musical tour of gorgeous vacation getaways took Melissa McCarthy on a whirlwind musical tour of gorgeous vacation getaways during the Super Bowl LVII ad on YouTube on Sunday. With Zach Braff and Donald Faison, Travolta sang a riff on “Summer Nights” in a T-Mobile ad.
The Top 10 also featured celebrity-driven ads from Skechers (Snoop Dogg), Pepsi (Steve Martin), Paramount+ (Sylvester Stallone), Rakuten (Alicia Silverstone reprised Cher from “Clueless”), Google Pixel (Amy Schumer, NBA star Giannis Antetokounmpo and Doja Cat), and Avocados From Mexico (with a naked Anna Faris playing Eve in a Garden of Eden remake).
A Kia America video, “Binky Dad,” chronicles the title character’s quest to retrieve his infant’s forgotten pacifier on YouTube’s Super Bowl 2023 gameday views chart.
While many Super Bowl advertisers release their big-game spots days or even weeks ahead of the event itself, YouTube’s analysis of SB ads is designed to measure buzz on gameday. As such, its ranking is based on global views on Feb. 12, 2023, from 12:01 a.m. ET until the end of the game. Meanwhile, Google also released search trends for the game — revealing that “is Rihanna pregnant” was the top Google search in the U.S. during the halftime show. (She is not pregnant and her rep confirmed this.) The most-searched celebrity overall during the Super Bowl was rapper A$AP Rocky, Rihanna’s partner, according to Google.
While many Super Bowl advertisers release their big-game spots days or even weeks ahead of the event itself, YouTube’s analysis of SB ads is designed to measure buzz on gameday. As such, its ranking is based on global views on Feb. 12, 2023, from 12:01 a.m. ET until the end of the game. The No. 2 most-searched Google term in the U.S. during the Super Bowl was “Who owns Blue Moon beer?” That was prompted by a sleight-of-hand spot from Molson Coors that ran in the second quarter, which appeared to be a face-off between its two flagship brands, Coors Light and Miller Lite.
