In charge of Louis Vuitton’s menswear line will be 13-time Grammy-winner Pharrell Williams.
Louis Vuitton announced yesterday (Feb. 14) that the producer, rapper, singer, and songwriter had been appointed creative director of the French fashion brand’s menswear line.
We are thrilled to welcome Pharrell back home as our new Men’s Creative Director after our collaborations in 2004 and 2008. With his creative vision beyond fashion, Louis Vuitton will move into a new and exciting era,” Chairman and chief executive Pietro Beccari said.
As well as vision, Williams possesses the reach to grow the massive business, which generated $21.4 billion in revenue in 2022. With a massive 14.3 million Instagram following, he outperforms other fashion moguls like Donatella Versace (9.8 million), Olivier Rousteing of Balmain (9 million), and Jacquemus (5 million).
Virgil Abloh, the founder of streetwear brand Off-White, was hired by Louis Vuitton in 2018 and his position has been vacant for over a year since Abloh, who was suffering from cancer, died in November 2021. The “Happy” singer succeeds Abloh not just by taking over one of the top roles at the luxury group owned by the world’s richest man, Bernard Arnault. He is also carrying on a legacy of Black excellence, as Abloh was the first African American to be named the head designer of a European luxury fashion brand according to the Wall Street Journal.
It is time for us to go further in the model of an artistic director who focuses on image and not a couturier. Pharrell Williams is a master at capturing coolness,” -Benjamin Simmenauer, professor at the Institut Français de la Mode in Paris.
He collaborates with Marc Jacobs, then Louis Vuitton’s creative director, on the Millionaire sunglasses line. Abloh reissues them in 2018.