Many companies have been quick to provide new gen AI tools to their staff, but with varying take up among employees. Researchers at Deloitte hypothesized that a driving reason workers weren’t using these tools — and companies weren’t seeing strong ROI — was because employees lacked trust in the technology. The researchers decided to pilot a new program aimed at addressing what they call “the four factors of trust”: reliability, capability, transparency, and humanity. After launching the initiative with a test group of 750 Deloitte consultants, the researchers saw a 49% rise in perceptions of the tool’s reliability, a 52% increase in beliefs about its transparency, a 14% increase in new users and a 65% increase in the average number of visits per user.
If You Want Your Team to Use Gen AI, Focus on Trust
